Irish playwright George Bernard Shaw once famously said: “The single biggest problem in communication is the illusion that it has taken place.”
This really rings true when we’re working with companies on their internal communications efforts. Internal communications refers to how organizations communicate with employees or members. It involves the sharing of information, ideas, and messages within an organization.
Typically, the goal of internal communications is to make sure all employees are aware of a company’s goals, values, and initiatives so they feel engaged and connected to the organization. As part of our nine-point ROI PR framework, we work with our clients on organizing their communications efforts internally so that everyone is singing from the same page. Effective internal communications have been known to enhance employee morale, productivity, and loyalty. This can even lead to increased profitability and success for the organization, which is why many organizations invest in strategic internal communications. We worked with multi-billion dollar manufacturers, small startups and everyone in between on creating robust internal communications campaigns that reach key stakeholders within an organization.
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Q: What strategies can I use to improve internal communication within my business or organization?
A. Improving internal communications can help organizations boost productivity and even support growth. Here are few strategies organizations can use to improve internal communications:
Foster transparent cultures
Establish clear communications channels
Arrange town hall meetings and team/divisional meetings
Use visuals to educate and inform about the brand to your internal audiences
Be mindful of the tone of your message
Celebrate success of your team and milestones achieved
Q: How should I set expectations around communication within my organization?
A. A PR agency can help evaluate how effective your internal communications strategy is and then make suggestions for how to improve upon what you’ve built. The key when it comes to setting expectations for communication within an organization is to have clearly established procedures and principles for how you communicate and what type of messaging you use in a given context.
Q: How can I ensure that important messages are getting through to staff?
A. This is where breakout meetings and sessions with team members and groups can be particularly useful. To ensure messages are getting through to staff you need to ask them if they understand the messaging and can convey it. Company-wide surveys can also be a useful tool when evaluating how much an internal communications strategy is resonating with employees, board members, volunteers or other stakeholders within an organization.
Q: Are there any best practices to keep in mind when communicating with teams in remote locations?
A. Many organizations are operating in remote or hybrid settings in a post-pandemic world. Communicating with teams in remote locations shouldn’t offer as much of a challenge as it did even just five years ago. However, we have found that sometimes remote teams have a harder time getting on the same page when it comes to internal communications. That is why our agency conducts training and workshops for remote teams looking to revamp or tighten their internal communications strategy. We have experience helping remote teams get on the same page quickly and effectively.
Q: How often should I review my internal communications strategy and make adjustments if necessary?
A. Our recommendation is to review your internal communications strategy at least once every year. Things change very quickly, something we learned during the COVID-19 pandemic. While we’re in a different place now, the reality is that business—and communications strategies in turn—continue to evolve rapidly. That’s why organizations need to be prepared to adjust strategy and messaging when necessary or when the current strategy simply isn’t having the desired effect on key internal stakeholders.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.
“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.“
Kathleen Kuhn President of HouseMaster
“As part of a brief PR consulting project, we garnered articles in a blog, a print magazine, and a few online media outlets. Bear Icebox Communications provided experienced resources who responded promptly to questions and made collaboration smooth. The team was open to feedback and quick to deliver.”
Jaakko Timonen founder and CEO of No No No
“I have been blown away by their enthusiasm, passionate engagement, and quality of their work.”