Bear Icebox partners with brands around the world looking to expand in various international markets.
Our agency is equipped with tools and resources to maximize growth and voice as your brand makes moves across the globe. Specifically for brands looking to make their mark in the U.S., we work with many companies on brand messaging, understanding the PR landscape, identifying key areas to focus on, and much more.
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Q: What should I consider when entering the US market?
A. You must be prepared to adjust your message to fit the media landscape of the U.S. market. This can be tough for brands who are well established in the countries where they were founded. But it’s extremely important to get a quick grasp of how the media works in the U.S. Language isn’t the only barrier; there’s tone, culture, and relevancy in whatever industry you’re jumping into. The right PR agency can help you navigate all of these points and more.
Q: How can I gain insights into current consumer trends in the US?
A. One way to gain insights is to conduct market research in the given industry or segment you’re looking to expand in the U.S. Specifically take into account regional differences as well as industry specific nuances. You can start with simply desk side research or get as granular as you want through a market research partner. Bear Icebox has experience working with clients seeking to tap into new markets and we have research partners who can provide you with robust data to make informed decisions about your growth in the U.S.
Q: How can I ensure that my brand’s message is being conveyed correctly in the US?
A. You can conduct surveys or do A/B testing to figure out what words are resonating with your intended audience. You can also take a close look at your engagement online via social media channels. Are you receiving any type of feedback that indicates unclear messages? Are you receiving feedback at all?
Q: Are there any cultural differences between international brands and those based in the US that must be taken into account for successful growth in this market?
A. Yes, there are. The U.S. is a large country with differing demographics that can make or break a brand from New York to Los Angeles! But it’s all about how you’re speaking to decision makers within your industry. You can sell warehouse equipment that has amazing power and can do high-tech things–or you can sell warehouse equipment that saves 5,000 lives per year because of innovative safety features.
Q: How can I differentiate my brand from competitors already established in the US market?
A. It’s all about telling compelling and impactful stories. That is what sets brands apart. PR helps brands find those unique and special stories that reporters want to write about and what consumers want to read about. And people make good stories. Why? Because people buy from people, not brands.
Q: How can I maximize my return on investment when expanding outside of my home country into the USA?
A. We have a 9-Point ROI Framework that we stand by. Measuring ROI on a PR campaign can be tricky and often frustrating but following steps to track your efforts can give you a solid snapshot of your ROI on the earned media side. Any highly effective PR push will be integrated with your larger organization goals (sales, marketing, culture, etc.). Working with an agency is most effective with an internal member of your organization who can be the day-to-day contact.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.
“As a small company, Bear Icebox Communications’ PR campaign had an outsized impact. The studio opening was well-received, with a number of media articles published.”
Chelsey Jackel Creative Director, Senior Designer of Xced Design Build
“The work Bear Icebox has done for Acrelec resulted in an increase in awareness for our products and services. We’ve seen an increase in the number and quality of media placements which directly brought in more sales for the brand. Our engagement with followers on social media has boomed too.”
Reda El-Khayer Global VP of Marketing of Acrelec
“For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”