ProGlove is an industrial wearables tech company that enables manufacturing and logistics staff to work faster, safer, and easier. They faced a typical scaleup problem when they came to Bear Icebox several years ago: They were looking to expand in a market (in this case, the U.S.) but did not have a clear path forward and needed a flexible PR partner to help them continue to scale up. They had secured a little under $10 million but needed to be ambitious and bold to really scale their brand.
And help them scale up, we did. Bear Icebox developed a PR campaign for the brand to reach industry verticals in the supply chain, logistics, warehousing and retail sectors while spreading the narrative nationally and globally that ProGlove is creating the “human-digital twin” in the industrial space. We focus on a blend of B2B trade, tech and national business press to increase brand awareness in front of potential customers and investors.
Series B announced
Earned media placements
Worked client through a successful investment of hundreds of millions of dollars
We successfully announced $40 million Series B in VentureBeat, Axios, Crunchbase News, PE Hub and more in 2019 and have continued to build them as the leading industrial wearable company in the U.S. Through additional coverage in the Wall Street Journal, Forbes, Lifewire, ZDNet, interviews with Business Insider and continued ongoing PR for this German scaleup, we secured more than 120 placements over several years and worked with them through a successful investment of hundreds of millions of dollars from Nordic Capital in 2022.