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Bear Icebox Communications

What’s better than PR? ROI.

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Person modeling glove with hi-tech device attached.

ProGlove

The problem

ProGlove is an industrial wearables tech company that enables manufacturing and logistics staff to work faster, safer, and easier. They faced a typical scaleup problem when they came to Bear Icebox several years ago: They were looking to expand in a market (in this case, the U.S.) but did not have a clear path forward and needed a flexible PR partner to help them continue to scale up. They had secured a little under $10 million but needed to be ambitious and bold to really scale their brand.

The solution

And help them scale up, we did. Bear Icebox developed a PR campaign for the brand to reach industry verticals in the supply chain, logistics, warehousing and retail sectors while spreading the narrative nationally and globally that ProGlove is creating the “human-digital twin” in the industrial space. We focus on a blend of B2B trade, tech and national business press to increase brand awareness in front of potential customers and investors.

D-ProGlove Display close up.
$40 million

Series B announced

120+

Earned media placements

Investment

Worked client through a successful investment of hundreds of millions of dollars

Results

We successfully announced $40 million Series B in VentureBeat, Axios, Crunchbase News, PE Hub and more in 2019 and have continued to build them as the leading industrial wearable company in the U.S. Through additional coverage in the Wall Street Journal, Forbes, Lifewire, ZDNet, interviews with Business Insider and continued ongoing PR for this German scaleup, we secured more than 120 placements over several years and worked with them through a successful investment of hundreds of millions of dollars from Nordic Capital in 2022.

Awards and Accreditations

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

Qwoted logo.

Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier 2022

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Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

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