We’ve worked in PR for years. For agencies, as consultants as an owner of an agency. Too often, PR people work tirelessly to land placements for clients—only for a client question the “ROI” of paying for PR.
It’s time for PR people to take control of the ROI of their time and efforts. It is time agencies prove the value of their efforts beyond unique monthly visitors or share of voice analysis. Those things can be good, but they’re not enough on their own.
It’s time for a multi-faceted approach to measuring ROI, one that embraces the latest AI tools and a great user experience to showcase your efforts to your client.
Insights into our campaign effectiveness helps us improve performance so both you and we can understand the ROI on the work we do. We’re not afraid to pivot when needed or double-down on tactics bearing fruit. A PR campaign is part art, part science—and something we know how to orchestrate quite effectively.
9-Point ROI Framework
Articulating the ROI of a PR campaign isn’t easy. But we’ve cracked the code. And we’re sharing ways you can begin thinking critically and deeper about how your PR campaigns can feed the bottom line. This 9-Point ROI Framework will help you see the value of your PR campaigns.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.