PR isn’t done in a silo. There are a lot of moving parts and it can be tough if you’re doing it alone.
On the flip side, PR can be costly if you hire an agency. We understand the dilemma that many organizations face. More importantly, we have experience teaching and coaching small, in-house PR teams on exactly how to make the most of their resources–within budget.
And for busy CMOs or PR directors with little to no support, we can consult on best practices, tips and industry know-how to get your PR efforts off on the right foot–also within budget.
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Q: What services do PR coaching companies typically offer?
A. Typically you’ll gain access to overall strategy for communications and PR, some editing support and one-on-one check in calls. Each coaching session may look different depending on the needs of the organization and PR coaching can be tailored to fit those needs.
Q: Does a PR coach focus on one particular area of communication, or do they work across a range of topics and mediums?
A. A PR coach can certainly work across many different areas. During your vetting process, be sure to ask the appropriate questions, focusing on where your needs are.
Q: How can working with a PR consultant help me achieve the goals I have for my company’s communications strategy?
A. Consultants have years of experience working with a wide range of brands at every stage of an organization’s existence. Whether you’re looking to build brand awareness, avert a crisis, or develop strong thought leadership in your industry, a PR consultant can help you navigate it all. And if you’ve got a small team or resources you can tap into, that makes the relationship even better.
Q: What are the differences between hiring an in-house staff member and working with an external PR coach?
A. An external PR coach doesn’t necessarily replace an in-house PR staff member or specialist. Think of a coach as someone who augments and accelerates what your in-house team can do. Our unique PR coaching program at Bear Icebox Communications allows clients who may not be ready—or may not have the budget—for a full-service PR campaign to still tap into our years of experience and proven PRocesses (see what we did there?) to achieve PR wins for their organization. A PR coaching campaign involves a good amount of time investment from the client side, so we only suggest this for organizations with an internal resource with the time and ability to provide hands-on tactical support for our strategies.
Q: What is the best way to measure the success of our public relations efforts when using the services of a PR coach or consultant?
A. You’ll be able to use the 9-Point ROI Framework to track and measure the success of a campaign just as a larger agency would. The difference? Your success depends mostly in part to the effort you put in.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.
“For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”
Melinda Caughill CMO of 65 Incorporated
“Bear Icebox landed substantial media placements for us, including in top-tier media and very well regarded industry-specific publications. In particular, we created thought leadership pieces with their help that created these placements. They far exceeded expectations.”
Ryan Swehla co-CEO of Graceada Partners
“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”