• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Bear Icebox logo.

Bear Icebox Communications

What’s better than PR? ROI.

  • Home
  • About
    • PR ROI Framework
    • Meet the Team
    • Upcoming Events
    • Careers
  • Services
    • Full-Service PR
      • Media Relations
      • Influencer Relations
      • Thought Leadership
      • Podcast Relations
      • Media Training
      • Speaking Engagements
      • Award Submissions
    • Content
      • Written Content
      • Video for PR
      • Podcasts
      • Industry Reports
      • Social Strategy
      • Advertorials
      • AI for PR
    • Brand
      • Crisis Communications
      • Message Maps
      • Threat Analysis
      • Brand Protection
      • Internal Communications
      • BICOM Global
      • PR Coaching
  • Case Studies
  • Resources
    • Honey Blog
    • Glossary
    • eBooks
    • FAQ
    • Videos
  • Contact
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook
Pipes on the ceiling.

HouseMaster

The problem

HouseMaster was a national home inspection franchise with 300 locations in North America when they approached Bear Icebox in 2017. The problem was HouseMaster needed a PR reset and refresh—they hadn’t worked with an agency for years and had limited brand awareness due to a lack of outreach in key media outlets. They were in need of more media coverage and to position their president as a thought leader in the real estate industry in both regional, trade and national news publications.

The solution

We developed a comprehensive thought leadership campaign and platform to position HouseMaster’s president in real estate, home maintenance, franchise, and management news outlets and developed a plan to reinvigorate the brand through an aggressive PR campaign focused on educating the masses about home inspections and how to keep properties safe and secure.

Residential house.
100+

Earned media placements

12+

Tier 1 placements

Acquired

By a multi-billion home services holding company in 2020

Results

Our agency secured more than 100 original media placements over the course of two years in targeted outlets, which included more than a dozen Tier 1 placements. This included Realtor.com, Inman and Family Handyman, the Washington Post, New York Times, Associated Press, and Money Magazine. HouseMaster was successfully acquired by a multi-billion home services holding company in 2020 just a few years after ramping up their PR efforts and building awareness across business and national audiences.

Portrait of a business woman.

“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.””

Kathleen Kuhn, President of HouseMaster

Awards and Accreditations

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

Qwoted logo.

Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier 2022

Sign up for emails

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook

Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

Home
About
Case Studies
Contact

Services
Public Relations
Content
Brand

Bear Icebox logo.

Address:
4138 Kedzie Ave.
Chicago, IL

Contact:
info@bearicebox.com
(773) 453-2444

Copyright © 2025 · Bear Icebox Communications · All Rights Reserved · Privacy Policy

This site uses cookies to collect information about your browsing activities in order to provide you with more relevant content and promotional materials, and help us understand your interests and enhance the site. By continuing to browse this site you agree to the use of cookies. Visit our privacy policy to learn more.I understand