Podcasts are a great way to reach a target or niche audiences to deliver your brand’s message. By appearing on podcasts, you can engage with like-minded experts in your industry and have meaningful conversations.
Podcast appearances create an opportunity for organic discovery that your audiences may be researching. By engaging with experts related to your industry, you can extend your reach even further. Podcasts can be accessible indefinitely allowing you to reap rewards long after the initial release date.
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Q: What are the benefits of podcast appearances as part of a PR campaign?
A. Podcast appearances provide an opportunity to reach both a wider audience and very niche audiences to establish you as a thought leader in your industry. Podcasts also make for unique content on your website or social media platforms, build brand awareness, and demonstrate expertise in areas related to your brand.
Q: How do I find the right podcast for my PR campaign?
A. Again, it’s really about researching and spending time embracing key topics, key words, and audience. Be sure to look into podcasts whose audience is relevant to your product or service. Prior to reaching out, make an effort to listen to a few episodes before you make contact for an appearance.
Q: How can I ensure my podcast appearance goes smoothly?
A. Your agency will share a media briefing for you to review prior to the show’s filming. If you’re reaching out on your own, you should make sure that your research is done on the host’s background, what type of topics the podcast usually discusses and typical questions you may be asked about regarding your brand or industry. You can also take some time to draft answers or key messages you’ll want to address. If you’re working with an agency, you’ll have access to media training before your interview.
Q: What are some tips for making the most out of my podcast appearances?
A. Spread the word. Promote your episode on every social media platform, your website, newsletter, and elsewhere. You can get very creative with your content by repurposing materials from the podcast to create blogs, infographics, and more.
Q: How do I measure the success of my appearance on a podcast?
A. Podcasts are trickier to measure in terms of reach. There simply isn’t as much data for many podcasts readily available and some don’t want to necessarily offer information on streams. However, working with a PR agency, you can better understand the success of podcasts you’ve appeared on. They can provide you with more context and an understanding of the types of listeners of the podcast and the potential impact and audience.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.
“As part of a brief PR consulting project, we garnered articles in a blog, a print magazine, and a few online media outlets. Bear Icebox Communications provided experienced resources who responded promptly to questions and made collaboration smooth. The team was open to feedback and quick to deliver.”