You need PR that delivers. We deliver.
Bear Icebox is the full-service PR agency you’re looking for to position, amplify and boost your brand story.
Number of Tier 1 media outlets we’ve successfully placed stories in
Amount of money our PR influence has helped generate for clients through acquisitions, investments and sales
Public relations
As a modern full-service PR agency, we think audience first, platform second. We identify where your target audience consumes news… Learn more
Content
Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more
Brand
The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more
Resources
If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more
Meet Our Leadership Team
Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).
Bob Spoerl
Director of PR + Content, co-owner
Susan Stoga
Senior Communications Strategist
DeAnna Spoerl
Director of Client Services, co-owner
Cristy Brusoe
Senior Media Relations Strategist
Thought Leadership
Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.
Clients in the News
Where the Bears will be.
Upcoming dates:
NRF 2024 – New York
Our team will be in attendance supporting clients and networking with colleagues and partners at the 2024 National Retail Federation’s Big Show in New York City at the Javits Convention Center. It’s a great way to start the year strong in the retail and e-commerce space!
Looking to expand stateside?
Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…
Who We Serve
Industries
While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:
Investing
Construction
E-commerce
Retail Technology
Commercial Real Estate
Real Estate
Franchise PR
Supply Chain and Logistics
AI and Blockchain
Case Studies
Our Work
ProGlove
The problem ProGlove is an industrial wearables tech company that enables manufacturing and logistics staff to work faster, safer, and easier. They …
Graceada Partners
The problem Graceada Partners is a commercial real estate investment firm managing more than 500 million in assets. When they came to us in April …
Sensofusion
The problem Sensofusion, a drone defense startup, came to us in 2016 with a challenge they wanted to overcome: They had limited reach in the United …
What People Are Saying
“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.“
President of HouseMaster
“We started working with Bear Icebox after launching our New York office. Through our core messages, they’ve landed useful press coverage and contributed to ebooks, trend reports, infographics and blogs. We’ve seen nice increases in web traffic and online leads.”
Co-Founder of Vainu
“I have worked with many PR firms, but Bob and Bear Icebox are one of the most honest and genuine people I’ve ever worked with.”
Media Relations Specialist
“The work Bear Icebox has done for Acrelec resulted in an increase in awareness for our products and services. We’ve seen an increase in the number and quality of media placements which directly brought in more sales for the brand. Our engagement with followers on social media has boomed too.”
Global VP of Marketing of Acrelec