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Bear Icebox Communications

What’s better than PR? ROI.

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You need PR that delivers. We deliver.

Explore Our Services
Hire Bear Icebox

Bear Icebox is the full-service PR agency you’re looking for to position, amplify and boost your brand story.

150+

Number of Tier 1 media outlets we’ve successfully placed stories in

$1 billion+

Amount of money our PR influence has helped generate for clients through acquisitions, investments and sales


Public relations

As a modern full-service PR agency, we think audience first, platform second. We identify where your target audience consumes news… Learn more

Content

Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more

Brand

The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more

Resources

If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more

Meet Our Leadership Team

Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).

Bob Spoerl, Co-Founder and Director of Public Relations.

Bob Spoerl

Director of PR + Content, co-owner

Susan Stoga, Senior PR and Crisis Communications Strategist.

Susan Stoga

Senior Communications Strategist

DeAnna Spoerl Co-owner and Director of Client Services.

DeAnna Spoerl

Director of Client Services, co-owner

Chisy Brusoe, Senior Media Relations Strategist.

Cristy Brusoe

Senior Media Relations Strategist

Meet the Whole Team

Thought Leadership

Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key  stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.

Read Our Blog

Clients in the News

TEEF: Oral care innovation, dental health, sustainable practices, Launch new product line

See the PlacementsTEEF: Oral care innovation, dental health, sustainable practices, Launch new product line

Linnworks: e-commerce management, multichannel retail, inventory optimization, Expand to EU markets

See the PlacementsLinnworks: e-commerce management, multichannel retail, inventory optimization, Expand to EU markets

Stop Killer Robots: advocacy, non-profit, United Nations

See the PlacementsStop Killer Robots: advocacy, non-profit, United Nations

Oxa: consumer technology, wearable, health + wellness, Grow to USA

See the PlacementsOxa: consumer technology, wearable, health + wellness, Grow to USA

Newcastle Systems: warehouse, logistics, manufacturing, freight, B2B

See the PlacementsNewcastle Systems: warehouse, logistics, manufacturing, freight, B2B

65 Incorporated: healthcare, consulting, Medicare, software, consumer

See the Placements65 Incorporated: healthcare, consulting, Medicare, software, consumer
More Client News
AP Associated Press logo.
The Washington Post logo.
Yahoo logo.
Commercial Property Executive logo.
US News logo.
realtor.com logo.
MSN logo.
Inman logo.
CNN Money logo.
CNBC logo.
Builder logo.
ALM globest.com logo.
Business Insider logo.
CSA logo.
Industry Week logo.
Bloomberg logo.
Supply & Demand Chain Executive logo.
Supplychain Dive logo.
The New Warehouse logo.
The Journal logo.
VentureBear logo.
The Wall Street Journal logo.
Entrepreneur logo.
Industry today logo.
IBT logo.

Where the Bears will be.
Upcoming dates:

PROMAT 2025 | Mar 17-20 | Chicago

As the manufacturing and supply chain industry’s premier global event, ProMat brings over 50,000 manufacturing and supply chain buyers together to learn, engage and connect with the leading trends and equipment and technology solutions.

Learn MorePROMAT 2025 | Mar 17-20 | Chicago

NRF 2025 Expo | Jan 11-14 | NYC

Don’t miss the NRF 2025 Expo, where you can explore cutting-edge technologies and forge strategic partnerships that will drive the future of your business.

Learn MoreNRF 2025 Expo | Jan 11-14 | NYC
Bird's eye view of a city.

Looking to expand stateside?

Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…

Learn More

Who We Serve

Industries

While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:

Investing

Construction

E-commerce

Retail Technology

Commercial Real Estate

Real Estate

Franchise PR

Supply Chain and Logistics

AI and Blockchain

Case Studies

Our Work

Newcastle Systems

The problem n 2023, Newcastle Systems, a leader in mobile-powered workstations and warehouse efficiency solutions, recognized the need for a more …

Read moreNewcastle Systems

CADDi

The problem CADDi is a manufacturing intelligence software company on a mission to democratize your drawings and supply chain data. Aside from a few …

Read moreCADDi

PlumResearch

The problem Polish analytics company PlumResearch came to us with a great deal of insights–but little recognition here in the U.S. market. They …

Read morePlumResearch
View More Case Studies

What People Are Saying

Portrait of business man.

“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”

Kaveh Mahdavi
VP of Sales of Sensofusion
City scape.

“As part of a brief PR consulting project, we garnered articles in a blog, a print magazine, and a few online media outlets. Bear Icebox Communications provided experienced resources who responded promptly to questions and made collaboration smooth. The team was open to feedback and quick to deliver.”

Jaakko Timonen
founder and CEO of No No No
Portrait of business man.

“Bear Icebox landed substantial media placements for us, including in top-tier media and very well regarded industry-specific publications. In particular, we created thought leadership pieces with their help that created these placements. They far exceeded expectations.”

Ryan Swehla
co-CEO of Graceada Partners
Portrait of business woman.

“For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”

Melinda Caughill
CMO of 65 Incorporated

Awards and Accreditations

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

Qwoted logo.

Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier 2022

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Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

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Bear Icebox logo.

Address:
4138 Kedzie Ave.
Chicago, IL

Contact:
info@bearicebox.com
(773) 453-2444

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