You need PR that delivers. We deliver.
Bear Icebox is the full-service PR agency you’re looking for to position, amplify and boost your brand story.
Number of Tier 1 media outlets we’ve successfully placed stories in
Amount of money our PR influence has helped generate for clients through acquisitions, investments and sales
Public relations
As a modern full-service PR agency, we think audience first, platform second. We identify where your target audience consumes news… Learn more
Content
Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more
Brand
The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more
Resources
If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more
Meet Our Leadership Team
Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).
Bob Spoerl
Director of PR + Content, co-owner
Susan Stoga
Senior Communications Strategist
DeAnna Spoerl
Director of Client Services, co-owner
Cristy Brusoe
Senior Media Relations Strategist
Thought Leadership
Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.
Clients in the News
Where the Bears will be.
Upcoming dates:
PROMAT 2025 | Mar 17-20 | Chicago
As the manufacturing and supply chain industry’s premier global event, ProMat brings over 50,000 manufacturing and supply chain buyers together to learn, engage and connect with the leading trends and equipment and technology solutions.
NRF 2025 Expo | Jan 11-14 | NYC
Don’t miss the NRF 2025 Expo, where you can explore cutting-edge technologies and forge strategic partnerships that will drive the future of your business.
Looking to expand stateside?
Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…
Who We Serve
Industries
While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:
Investing
Construction
E-commerce
Retail Technology
Commercial Real Estate
Real Estate
Franchise PR
Supply Chain and Logistics
AI and Blockchain
Case Studies
Our Work
Newcastle Systems
The problem In 2023, Newcastle Systems, a leader in mobile-powered workstations and warehouse efficiency solutions, recognized the need for a more …
CADDi
The problem CADDi is a manufacturing intelligence software company on a mission to democratize your drawings and supply chain data. Aside from a few …
PlumResearch
The problem Polish analytics company PlumResearch came to us with a great deal of insights–but little recognition here in the U.S. market. They …
What People Are Saying
“For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”
CMO of 65 Incorporated
“Bear Icebox landed substantial media placements for us, including in top-tier media and very well regarded industry-specific publications. In particular, we created thought leadership pieces with their help that created these placements. They far exceeded expectations.”
co-CEO of Graceada Partners
“I have worked with many PR firms, but Bob and Bear Icebox are one of the most honest and genuine people I’ve ever worked with.”
Media Relations Specialist
“We’re getting the service you’d expect of a big company with the one-on-one attention of a small company. It’s the best of both worlds and we have a very nice relationship.”
CEO & Co-Founder of Image One Facility Solutions