• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Bear Icebox logo.

Bear Icebox Communications

What’s better than PR? ROI.

  • Home
  • About
    • PR ROI Framework
    • Meet the Team
    • Upcoming Events
    • Careers
  • Services
    • Full-Service PR
      • Media Relations
      • Influencer Relations
      • Thought Leadership
      • Podcast Relations
      • Media Training
      • Speaking Engagements
      • Award Submissions
    • Content
      • Written Content
      • Video for PR
      • Podcasts
      • Industry Reports
      • Social Strategy
      • Advertorials
      • AI for PR
    • Brand
      • Crisis Communications
      • Message Maps
      • Threat Analysis
      • Brand Protection
      • Internal Communications
      • BICOM Global
      • PR Coaching
  • Case Studies
  • Resources
    • Honey Blog
    • Glossary
    • eBooks
    • FAQ
    • Videos
  • Contact
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook

You want PR that delivers. We deliver.

Explore Our Services
Hire Bear Icebox

Bear Icebox is the full-service PR agency you’re looking for to position, amplify and boost your brand story.

150+

Number of Tier 1 media outlets we’ve successfully placed stories in

$1 billion+

Amount of money our PR influence has helped generate for clients through acquisitions, investments and sales


Public relations

As a modern full-service PR agency, we think audience first, platform second. We identify where your target audience consumes news… Learn more

Content

Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more

Brand

The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more

Resources

If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more

Meet Our Leadership Team

Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).

Bob Spoerl, Co-Founder and Director of Public Relations.

Bob Spoerl

Director of PR + Content, co-owner

Susan Stoga, Senior PR and Crisis Communications Strategist.

Susan Stoga

Senior Communications Strategist

DeAnna Spoerl Co-owner and Director of Client Services.

DeAnna Spoerl

Director of Client Services, co-owner

Chisy Brusoe, Senior Media Relations Strategist.

Cristy Brusoe

Senior Media Relations Strategist

Meet the Whole Team

Thought Leadership

Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key  stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.

Read Our Blog

Clients in the News

Acrelec: restaurant tech, QR kiosks, AI technology

See the PlacementsAcrelec: restaurant tech, QR kiosks, AI technology

Ai-RGUS: security industry, AI technology, SaaS

See the PlacementsAi-RGUS: security industry, AI technology, SaaS

Baabuk: sustainability, retail, fashion

See the PlacementsBaabuk: sustainability, retail, fashion

Cherry Bekaert: management consulting, accounting, finance, advisory services

See the PlacementsCherry Bekaert: management consulting, accounting, finance, advisory services

Configura: commercial interior, design, material handling, software

See the PlacementsConfigura: commercial interior, design, material handling, software

DeAnna Spoerl: leadership, business, PR

See the PlacementsDeAnna Spoerl: leadership, business, PR
More Client News
AP Associated Press logo.
The Washington Post logo.
Yahoo logo.
Commercial Property Executive logo.
US News logo.
realtor.com logo.
MSN logo.
Inman logo.
CNN Money logo.
CNBC logo.
Builder logo.
ALM globest.com logo.
Business Insider logo.
CSA logo.
Industry Week logo.
Bloomberg logo.
Supply & Demand Chain Executive logo.
Supplychain Dive logo.
The New Warehouse logo.
The Journal logo.
VentureBear logo.
The Wall Street Journal logo.
Entrepreneur logo.
Industry today logo.
IBT logo.

Where the Bears will be.
Upcoming dates:

New York Venture Summit | Sept. 6-7 | Javits Center – New York

An event bringing together a group of top-tier VCs, Corporate VCs and Angel Investors to illuminate the issues facing investors and startup CEOs alike.

Learn MoreNew York Venture Summit | Sept. 6-7 | Javits Center – New York
Bird's eye view of a city.

Looking to expand stateside?

Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…

Learn More

Who We Serve

Industries

While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:

Investing

Construction

E-commerce

Retail Technology

Commercial Real Estate

Real Estate

Franchise PR

Supply Chain and Logistics

AI and Blockchain

Case Studies

Our Work

Person modeling glove with hi-tech device attached.

ProGlove

The problem ProGlove is an industrial wearables tech company that enables manufacturing and logistics staff to work faster, safer, and easier. They …

Read moreProGlove
Exterior of two large office buildings.

Graceada Partners

The problem Graceada Partners is a commercial real estate investment firm managing more than 500 million in assets. When they came to us in April …

Read moreGraceada Partners
A hi-tech drone flying midair.

Sensofusion

The problem Sensofusion, a drone defense startup, came to us in 2016 with a challenge they wanted to overcome: They had limited reach in the United …

Read moreSensofusion
View More Case Studies
Bird's eye view of a city.

What People Are Saying

City scape.

“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.“

Kathleen Kuhn
President of HouseMaster
City scape.

“As a small company, Bear Icebox Communications’ PR campaign had an outsized impact. The studio opening was well-received, with a number of media articles published.”

Chelsey Jackel
Creative Director, Senior Designer of Xced Design Build
Chisy Brusoe, Senior Media Relations Strategist.

“I have worked with many PR firms, but Bob and Bear Icebox are one of the most honest and genuine people I’ve ever worked with.”

Cristy Brusoe
Media Relations Specialist
Portrait of business man.

“We started working with Bear Icebox after launching our New York office. Through our core messages, they’ve landed useful press coverage and contributed to ebooks, trend reports, infographics and blogs. We’ve seen nice increases in web traffic and online leads.”

Mikko Honkanen
Co-Founder of Vainu

Awards and Accreditations

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

Qwoted logo.

Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier 2022

Sign up for emails

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook

Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

Home
About
Case Studies
Contact

Services
Public Relations
Content
Brand

Bear Icebox logo.

Address:
4138 Kedzie Ave.
Chicago, IL

Contact:
info@bearicebox.com
(773) 453-2444

Copyright © 2023 · Bear Icebox Communications · All Rights Reserved · Privacy Policy