Make Your Brand Discoverable

Digital PR, earned media, AI-powered visibility, and strategic communications for brands shaping the future.

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Recognition

Chicago B2B PR partner across 80+ countries

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3x Inc. Magazine Power Partner Winner

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Finalist

Top B2B Brand

Top Ranked Chicago-Based PR Firm

Sole US Partner Serving Global Clients

Member of Unified Strategies PR

Top 100 PR Professional

Top Franchise Supplier

We’re more than B2B or B2C → We’re B2M (business to market) communicators

We create visibility, brand movement, and traction opportunities inside repaid professional service firm, manufacturing and transportation technology companies, franchise, food, hospitality and consumer brand businesses to share their story so smoothly, and protect their brand every day.

Trusted by 250+ company leaders

3x Inc. Power Partner winner

Chicago-based, Globally minded

Senior-led, strategy-first PR

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“I’ve worked with probably a dozen PR agencies in my years of experience and Bear Icebox is the only one that delivers on tier 1 coverage. They do what they say they’re going to do and that’s why I always call on them to be a strategic PR partner when I need one.”

Amy Hanan
CMO of The Pipeline Group

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“Bear Icebox has been a standout partner. Their outstanding team delivers us strategic impact by increasing our share of voice year-over-year through targeted high-quality earned media, while aligning PR seamlessly with our growth goals.”

Kathryn DeLia
CMO, Cherry Bekaert

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“Thanks for all of your help. We’ve made excellent noise and meaningful progress in a short time. The strategy and execution have positioned LRN exactly where we need to be.”

Bob Lemmond
CEO, LRN Corporation

What Happens When You Work With Us?

We become a strategic advisor and attend to all of your needs. We plug our B2Ps in front of a senior editor. Our PR outcomes are increasing with your marketing efforts to form and get a connection to a target audience when they’re of those who we aim to. We guarantee that leaves your results look easy, but nothing but wins.

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Where would you like to start?

Earn Authority

Podcast, speaking, earned media in key, media engagement

Drive Growth

Thought authority, content strategy, distribution, content strategy

Protect Reputation

Crisis PR, best-in-class, brand management, brand clarity tip

Launch & Expand

New products, new markets, new positioning tag

Meet Our Leadership Team

Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).

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Bob Spoerl

CEO & President, Co-Owner

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Susan Stoga

Senior strategist, Advisor

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DeAnna Spoerl

Chief Brand Officer, Co-Owner

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Sean Wille

Vice President

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Who We Work With

Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging
their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key
stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.

View our work