Newcastle Systems
The problem
n 2023, Newcastle Systems, a leader in mobile-powered workstations and warehouse efficiency solutions, recognized the need for a more proactive and specialized public relations partner who understood the warehousing space, could plug into their strategy quickly, and get things moving. Referred by an industry insider, Bear Icebox Communications came highly recommended for our warehouse-sector savvy and bold, creative approach.
The solution
Newcastle brought our team on in June 2023, and we wasted no time jumping in with both feet. The team got to work immediately, pitching, writing, strategizing, and building the kind of momentum Newcastle had been missing. What started as a six-month contract quickly turned into a long-term collaboration as results started rolling in.
Our team developed industry reports and conducted a first-of-its-kind industry survey analysis to better understand the audience and fuel Newcastle’s visibility among top media outlets in the warehousing, logistics, material handling, manufacturing, and supply chain sectors.
- Industry report development and publication: Bridging the Gap Between Humans and Automation in the Modern Warehouse
- Support for a first-of-its-kind survey focused on what makes warehouse workers happy: 2024 Worker Satisfaction Survey Report
Results
Year 1
Earned Media Placements
UVM Reached
Year 2
Earned Media Placements
UVM Reached
That’s a total of 80+ earned media placements in just two years, across high-impact outlets that matter to Newcastle’s customers and partners.
Clear growth in website traffic and inbound interest
Alongside media wins, Newcastle also saw:
70% increase in overall media coverage
20% boost in social media engagement
“Bear Icebox Communications delivers on time and within budget. Their team is extremely impressive and does a great job. What stands out most is how well they listen—they really understand what we want out of this partnership. On top of that, their deep knowledge of the warehousing, supply chain, and logistics industry has been incredibly helpful in getting us in front of our key target audience,” said Christine Wheeler, VP of Marketing at Newcastle Systems.
“What started as a leap of faith has turned into a powerful partnership. Newcastle Systems now has a PR engine that’s firing on all cylinders thanks to Bear Icebox’s industry expertise, strategic mindset, and relentless follow-through.“