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Brand Protection

Brand protection helps companies protect their reputation and differentiate themselves from their competition.

Brand reputation management involves monitoring and influencing the public perception of a particular brand or company. As a PR firm, we analyze mentions of brands we work with across news media, social media, review sites, and other online platforms to identify and address any negative comments or criticisms that could damage the brand’s reputation.

Brand protection can also include protecting against potential trademark, copyright, and patent violations as well as preventing misuse of logos or slogans. Brand protection strategies may also include strategies for responding quickly and effectively in cases where an infringement is discovered.

Proactively monitoring and taking prompt action when necessary allows companies to better protect the integrity and perception of their brand in the marketplace.

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Related Case Studies

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The problem Sensofusion, a drone defense startup, came to us in 2016 with a challenge they wanted to …

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LRN Corporation

The problem LRN Corporation is an advisory and professional technology and services firm in the …

Read moreLRN Corporation

Image One Facility Solutions

The problem Image One is our longest standing client and we’ve provided PR support for them since …

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FAQs for Brand Protection

Q: What is the role of a PR agency in brand protection?

A. A PR agency can protect brands by helping businesses maintain a positive public image. This involves monitoring and responding to any negative mentions of a brand in the media, online or offline, as well as proactively promoting positive news and messages about the brand. PR agencies also work to prepare crisis management plans and assist with the execution of those plans in the event that a crisis does occur.

Q: How do I choose the right PR agency to protect my brand?

A. When considering brand reputation and an agency that can keep you protected, look for someone with experience in crisis and internal communications. Brand protection can be complicated and layered, so it is important to work with a PR practitioner who has successfully navigated these waters before. Fortunately, our team has extensive experience in both internal communications and handling crises.

Q: How can a PR agency help me monitor and respond to threats or negative publicity about my brand?

A. PR agencies use tools and databases to continuously monitor brands they work with to catch threats or negative publicity quickly and respond swiftly. An agency will have access to tools you may not be given. They specialize in monitoring media for clients, which means you have professional PR people monitoring channels even when you’re not. It’s like having a security camera pointed directly at media and social channels to catch any threats.

Q: Are there any other steps I should consider when creating an effective strategy for protecting my brand using a PR agency?

A. It starts with knowing your threats and understanding your brand. From there, a PR agency can help you protect those brand assets. But you can only protect what you know and define, which is why it’s imperative for brands to have gone through brand strategy exercises, message mapping, and other useful brand creation or brand enhancement initiatives before crafting their strategy to protect the brand.

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Client Testimonials

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“The number of incoming requests rose 35% within one year. Their leadership was invested in building positive relationships. They keep their promises and make themselves available when needed. Their flexibility and professionalism contributed to this ongoing partnership.”

Tatiana Barakshina
Partner of Bazis
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“I have been blown away by their enthusiasm, passionate engagement, and quality of their work.”

Greg Traverso
CEO of Metamo Travel
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“Bear Icebox landed substantial media placements for us, including in top-tier media and very well regarded industry-specific publications. In particular, we created thought leadership pieces with their help that created these placements. They far exceeded expectations.”

Ryan Swehla
co-CEO of Graceada Partners

Related Services

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PR Coaching

Consult on best practices

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BICOM Global

Maximize growth and voice

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Internal Communications

Enhance employee morale

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Threat Analysis

Identify disruptive threats

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Message Maps

Identify key topics and keywords

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Crisis Communications

Comprehensive crisis plans

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