Brand protection helps companies protect their reputation and differentiate themselves from their competition.
Brand reputation management involves monitoring and influencing the public perception of a particular brand or company. As a PR firm, we analyze mentions of brands we work with across news media, social media, review sites, and other online platforms to identify and address any negative comments or criticisms that could damage the brand’s reputation.
Brand protection can also include protecting against potential trademark, copyright, and patent violations as well as preventing misuse of logos or slogans. Brand protection strategies may also include strategies for responding quickly and effectively in cases where an infringement is discovered.
Proactively monitoring and taking prompt action when necessary allows companies to better protect the integrity and perception of their brand in the marketplace.
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Q: What is the role of a PR agency in brand protection?
A. A PR agency can protect brands by helping businesses maintain a positive public image. This involves monitoring and responding to any negative mentions of a brand in the media, online or offline, as well as proactively promoting positive news and messages about the brand. PR agencies also work to prepare crisis management plans and assist with the execution of those plans in the event that a crisis does occur.
Q: How do I choose the right PR agency to protect my brand?
A. When considering brand reputation and an agency that can keep you protected, look for someone with experience in crisis and internal communications. Brand protection can be complicated and layered, so it is important to work with a PR practitioner who has successfully navigated these waters before. Fortunately, our team has extensive experience in both internal communications and handling crises.
Q: How can a PR agency help me monitor and respond to threats or negative publicity about my brand?
A. PR agencies use tools and databases to continuously monitor brands they work with to catch threats or negative publicity quickly and respond swiftly. An agency will have access to tools you may not be given. They specialize in monitoring media for clients, which means you have professional PR people monitoring channels even when you’re not. It’s like having a security camera pointed directly at media and social channels to catch any threats.
Q: Are there any other steps I should consider when creating an effective strategy for protecting my brand using a PR agency?
A. It starts with knowing your threats and understanding your brand. From there, a PR agency can help you protect those brand assets. But you can only protect what you know and define, which is why it’s imperative for brands to have gone through brand strategy exercises, message mapping, and other useful brand creation or brand enhancement initiatives before crafting their strategy to protect the brand.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.
“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”
Kaveh Mahdavi VP of Sales of Sensofusion
“As part of a brief PR consulting project, we garnered articles in a blog, a print magazine, and a few online media outlets. Bear Icebox Communications provided experienced resources who responded promptly to questions and made collaboration smooth. The team was open to feedback and quick to deliver.”
Jaakko Timonen founder and CEO of No No No
“As a small company, Bear Icebox Communications’ PR campaign had an outsized impact. The studio opening was well-received, with a number of media articles published.”
Chelsey Jackel Creative Director, Senior Designer of Xced Design Build