Sensofusion, a drone defense startup, came to us in 2016 with a challenge they wanted to overcome: They had limited reach in the United States and internationally (outside of the Nordics). Sensofusion felt an immediate need to start drawing the attention of movers and shakers in the defense and security space. As part of the exciting (and increasingly competitive) drone space, they wanted a PR campaign that would provide lasting results.
Our public relations team hit the ground running (or should we say took to the skies?) with a calculated approach targeting industry-leading defense and security publications, along with drone outlets and national / international business media. Sensofusion wanted quality press that would speak to decision makers who could pull the trigger on large-scaled defense investments.
Influential pieces of earned media
From international publications like the New York Times
Including work with the U.S. Marine Corps
In a 12-month period, our targeted PR approach delivered more than two dozen influential pieces of earned media, many in influential publications including: Defense News, Military.com, Defense Systems, FedScoop, Homeland Security Today, National Defense, Drone Life, and Israel Homeland Security to name a few. Sensofusion also received coverage in major outlets like CNN Money and interviews from international publications like the New York Times. During its time working with us, Sensofusion landed several critical contracts, including work with the U.S. Marine Corps and the European Union.
“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”