How We Go From B2B → B2M
Business-to-Market Communications
Bear Icebox Communications is a B2B PR and strategic communications agency helping impactful brands drive meaningful, measurable growth through calculated storytelling and interaction with key stakeholders.
When traditional public relations tactics and old-school marketing metrics aren’t hitting the mark, you need a team with innovative ideas and the drive to position your brand for the future. We do that.
An ROI-Driven PR + Marketing Lens
Through an ROI-driven lens that looks at where your audiences are and what they really care about, we focus less on “who” to talk to and where to drive your narrative home. This pragmatic approach has helped our clients successfully reach ambitious revenue targets, expand their brands into new markets, raise capital, and sell their businesses to the ideal buyer when the time is right.
Media Coverage Isn’t the Goal, Business Results Are
Traditional PR alone struggles with measurement, since results rely on circulation or audience estimates rather than precise digital analytics. We like a good news release—our CEO is a former journalist—but relying on news coverage alone doesn’t cut it anymore. Media coverage matters — but only when it supports business outcomes. We design earned media strategies that reinforce credibility, visibility, and growth.
Anyone considering hiring a PR agency needs to find one that views public relations holistically. PR in an era of non-stop information and AI all around us is ultimately a strategic communications function that sits alongside marketing leaders and the C-suite. Bear Icebox Communications shapes narratives for you that live across an array of owned and earned channels. We research where your key audience consumes content and earn you authority in those places. And we help you build new spaces to double-down on the audiences you already sell to.
CMOs don’t need siloed PR. They need strategic communications that align with marketing, sales, and executive leadership. That’s how we operate.
PR as the Modern Strategic Communications Engine
Strategic communications happens across the entire lifecycle of a brand. But it’s most pronounced—and needed—in moments of growth, change or reputational risk. Often, brands will hire an agency to help them mitigate a crisis and another one to get the word out about a new product or “newsworthy” initiative. We work best with brands that see strategic communications not as a moment in time but as a timeless pursuit.
Built for Brand Growth—and Crisis Communications
Bear Icebox is one of the few agencies in the marketplace that specializes in working with brands at any stage of their reputation journey. We help brands protect and prevail in a public marketplace that can be ruthless.
We lead media relations, executive visibility, thought leadership, crisis communications, podcast pitching, and narrative distribution across owned channels. And all of our promotional, storytelling, and messaging efforts are integrated with marketing goals and measured against business outcomes.
A Better Model for Mid-Market B2B Brands and Nonprofits
Many of our middle-market clients come to us after working with one of the big PR agencies, only to be let down by meticulous hours-counting and limited support from leadership that actually cares about their story and their future. The best compliment we’ve ever received (and we’ve gotten it from multiple CMOs): “I’ve worked with a number of other agencies and Bear Icebox is the only one that actually delivers lasting results.”
Consistency You Can Measure
We’re consistent. We’re measured. We’re pragmatic. And we’re also persistent. We not only “do our job”—we care deeply about your brand, your storytellers and your position in the marketplace. Our average client stays with us for more than three years. Some companies started on a 3-month contract and have never left. We become the go-to PR agency for both brands and marketing leaders who change roles but need the same level of success from their PR firm when they start their next position. We make you look good and feel secure in your selection of a PR partner.
Your Forever Strategic Communications Partner
We wow and inspire everyone we work with. It’s a bold ambition, but it’s a mantra our team lives by. And that’s why so many people call us their forever PR agency partner. So join us. Let’s shape your narrative. And let’s make sure you get all the credit. You deserve it!
“I’ve worked with probably a dozen PR agencies in my years of experience and Bear Icebox is the only one that delivers on tier 1 coverage. They do what they say they’re going to do and that’s why I always call on them to be a strategic PR partner when I need one.”
Amy Hanan
CMO of The Pipeline Group
“Bear Icebox has been a standout partner. Their outstanding team delivers us strategic impact by increasing our share of voice year-over-year through targeted high-quality earned media, while aligning PR seamlessly with our growth goals.”
Kathryn DeLia
CMO, Cherry Bekaert
“Thanks for all of your help. We’ve made excellent noise and meaningful progress in a short time. The strategy and execution have positioned LRN exactly where we need to be.”
Bob Lemmond
CEO, LRN Corporation
Where would you like to start?
Are you ready for lasting ROI from your PR program?
Let’s talk about your goals — and how we earn you trust, relevance, and visibility in your space.