Sharing knowledge is what makes the world go round. That’s why we’ve created these PR videos for you.
Crafting quality content for PR
Increasingly, PR is about creating content and collaborating with media outlets and influencers to share that information.
Building your ROI framework
How to establish strong measurement of ROI for your PR campaigns and outreach.
Public relations | Traditional forms of media
Public and media relations go beyond landing placements in major outlets.
Effective Pitch writing
What makes an effective pitch? Why does it matter?
Media list building
How to target the right media and what to consider when building your lists.
How PR pros use social media to build thought leadership
Should PR pros use social media in their campaigns? Of course. Building up your credibility on social media platforms allows other leaders in your industry to understand who you are. Share relevant news, comment on topics that interest you and re-purpose content on a regular basis.
Using Digital Tools in PR
Understanding how to use the increasing amount of digital tools available to you to enhance your PR campaigns.
Communicating with Reporters
The ins and outs of how to do it tastefully and effectively.