Image One is our longest standing client and we’ve provided PR support for them since 2016—two months after launching. The franchise came to us looking to expand across the U.S. by increasing the number of franchises. They needed a plan to generate buzz and awareness beyond the marketing tactics they were currently implementing.
We crafted a scalable PR campaign to help the franchise both market itself regional and nationally while supporting new franchise owners looking for awareness and support upon launching a new franchise unit. We also leaned on unique and inspiring stories of franchise owners who had served in the military or who had immigrated here in search of a better future for their family.
Doubled franchise footprint
Media attention (from CNBC to Forbes)
Attention in various markets across the U.S.
A staple client of Bear Icebox for more than half a decade, we have helped this client share news and build awareness as the franchise doubled its footprint in the U.S. and attract both national media attention (from CNBC to Forbes) and local attention in various markets across the U.S., from Illinois to Florida to Colorado and Tennessee. As the owner of the franchise says, we provide support that makes the client feel like they are getting the kind of support you would anticipate from a much larger agency. It’s the kind of complement you live for as a boutique firm.
“We’re getting the service you’d expect of a big company with the one-on-one attention of a small company. It’s the best of both worlds and we have a very nice relationship.”
Tim Conn, CEO & Co-Founder of Image One Facility Solutions