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Bear Icebox Communications

What’s better than PR? ROI.

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Abstract image of a textural building with an airplane flying in the distance.

Image One Facility Solutions

The problem

Image One is our longest standing client and we’ve provided PR support for them since 2016—two months after launching. The franchise came to us looking to expand across the U.S. by increasing the number of franchises. They needed a plan to generate buzz and awareness beyond the marketing tactics they were currently implementing.

The solution

We crafted a scalable PR campaign to help the franchise both market itself regional and nationally while supporting new franchise owners looking for awareness and support upon launching a new franchise unit. We also leaned on unique and inspiring stories of franchise owners who had served in the military or who had immigrated here in search of a better future for their family.

Cityscape of Chicago.
2x

Doubled franchise footprint

National

Media attention (from CNBC to Forbes)

Local

Attention in various markets across the U.S.

Results

A staple client of Bear Icebox for more than half a decade, we have helped this client share news and build awareness as the franchise doubled its footprint in the U.S. and attract both national media attention (from CNBC to Forbes) and local attention in various markets across the U.S., from Illinois to Florida to Colorado and Tennessee. As the owner of the franchise says, we provide support that makes the client feel like they are getting the kind of support you would anticipate from a much larger agency. It’s the kind of complement you live for as a boutique firm. 

Portrait of business man.

“We’re getting the service you’d expect of a big company with the one-on-one attention of a small company. It’s the best of both worlds and we have a very nice relationship.”

Tim Conn, CEO & Co-Founder of Image One Facility Solutions

Awards and Accreditations

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

Qwoted logo.

Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier 2022

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Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

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(773) 453-2444

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