Much in the same way speaking engagements help our clients grab hold of their industry and position an executive as a thought leader, awards and recognition illustrate the positive and lasting impact clients have within their industry and beyond. We keep our eyes peeled for relevant awards to submit clients for and help through the entire process: drafting and submitting applications, interviewing executives, pulling all the necessary information, and putting a bow on the entire process.
Awards are long-standing pieces of positive PR our clients can cling to; they also provide us news and an opportunity for greater media exposure.
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Q: What kind of awards should I consider when submitting with a PR agency?
A. There’s a few categories to consider, including industry awards, business awards, and social responsibility awards. As your agency, we will find events specific to your field and with it, awards related to those events as well.
Q: How can a PR agency help me build an effective award submission package?
A. An agency should help you research awards and help you find the ones that match your goals and objectives. They should help you write and edit content based on the submission criteria. Depending on the award, the agency should help craft messages, design graphics or other visual content, or edit video.
Q: What are some tips for developing compelling and persuasive award submissions?
A. Each award submission is going to be different based on the criteria, but a good tip is to review previous winners to gain insights on what the judges of the award are looking for. Your submissions should be tailored for each award, not mass produced or applied. Testimonials, customer experience, or even business or personal anecdotes can help add to the compelling story-telling of a submission. In some cases, visuals will help to attract attention, or interesting statistics.
Q: How do I decide which awards to submit to based on the objectives of my PR campaign?
A. The first step to deciding which awards to submit to is to define the objectives of your PR campaign. You should research awards that are related to your field and evaluate the criteria involved in their submission process. Think about the benefits of the award. Will it increase your brand’s visibility and recognition? Will it add to your credibility? Do those benefits align with your campaign goals?
Q: Are there any methods for using social media channels to supplement my award submissions and maximize results?
A. Social media helps to improve your brand visibility, recognition, and credibility in your field. You can use that to your advantage long before the award results are announced. Think about posting throughout the process…do you have a booth at the event you can advertise? Is there a hashtag you can use? You can even go live for the announcement to increase audience engagement.
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.