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Bear Icebox Communications

What’s better than PR? ROI.

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T&Co

The problem

Treacy & Company came to us in 2021 looking for a PR agency to help them establish a thought leadership campaign and promote partners as leaders and innovators. The problem was that the company’s namesake was an extremely well known businessman, author, speaker and consultant—but other partners and executives needed to be elevated in the public sphere to help the management consulting firm grow and expand.

The solution

Through an integrated campaign that included earned media, original content, LinkedIn management & strategy and videos to promote webinars and events, we crafted a comprehensive thought leadership initiative to help more of Treacy & Company’s leadership become voices in their respective fields.

A upwards view of a modern looking concrete building.
40+

Earned media placements

Tier 1

Placements in multiple outlets

Acquired

Successfully acquired by 1,350-person accounting firm

Results

In less than one year, we delivered more than 40 placements, including multiple Tier 1 outlets such as MSN, CBS News, and Entrepreneur. T&Co was featured as a top place to work, which included news in Fortune and other outlets. And, we worked with their team during a period where they were successfully acquired by 1,350-person accounting firm and service provider Cherry Bekaert. We generated additional awareness during the acquisition in PE and business, accounting and consulting journals and Bear Icebox was retained by Cherry Bekaert to continue working with T&Co by Cherry Bekaert and on other PR initiatives for the new owner.

Awards and Accreditations

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

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Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier 2022

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Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

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