65 Incorporated, a medicare consulting firm, has been a longstanding client that came to Bear Icebox when we were just wee little cubs. As a trusted partner, our initial engagement involved spearheading a robust PR campaign to kickstart Medicare’s annual open enrollment season. In our most recent collaboration with the firm, we were tasked to promote a recent book authored by the company’s founder in the media. Because 65 Incorporated relies on brand awareness, exposure and credibility to generate leads and conversions, the goal was simple: to dramatically boost each of those metrics and gain press for the book launch.
Our strategic public relations plan coupled an aggressive media outreach cadence with a content marketing schedule that gave 65 Incorporated thought leadership in a competitive space.
Mentions in the news
Tier 1 placements
Direct leads from earned media
In a 6-month period, we provided 65 Incorporated with serious national PR exposure in top outlets including: ABC News, NerdWallet, USA Today, Yahoo Finance, Fortune, Barron’s, Morningstar, MarketWatch, U.S. News & World Report, and more. 65 Incorporated’s brand awareness increased by more than 100 percent, and mentions of the co-founder’s book reached millions of readers. Moreover, the client, overwhelmed with phone calls and prospects from our PR push, requested Bear Icebox actually slow down so they could catch their breath!
“For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”