Polish analytics company PlumResearch came to us with a great deal of insights–but little recognition here in the U.S. market. They need a U.S.-based public relations firm that specializes in helping international companies expand their presence and grow their brand here in the United States. We were tasked with doing just that in a short period of time and were fortunate our strategic partner in Europe, Enterie, made the introduction. Our team loves a meaningful challenge.
We immediately worked with their team to craft compelling storylines and hooks from the vast amounts of internal data the client carries. Plum provides detailed audience measurement for OTT and linear TV—the company shares streaming data about how well shows are performing across popular platforms like Netflix, Disney+ and HBO. Our team zeroed in on this and worked closely with the internal marketing team to craft a media strategy that included both predictable rankings and pitches to share exclusive and insightful streaming data to target industry reporters.
With an ongoing weekly “Top 10 Netflix shows” ranking using PlumResearch’s total hours watched metric, our team landed consistent, favorable coverage in outlets that present this type of content, providing PlumResearch earned media that, in turn, showcases the company’s ability to deliver data to prospects and clients.
Other creative headlines for stories have included: “Less Than 36% of Netflix Viewing in U.S. Comes From Originals,” “ Streaming Isn’t Lifting Oscar Movies’ Sagging Fortunes,” Netflix Gaining Viewer Traction With Older Licensed TV Shows,” “Ginny & Georgia’ and ‘Manifest’ Boast Highest Completion Rates on Netflix in 2023,” and more.
Outlets like Variety, Yahoo, What’s On Netflix, The Hollywood Reporter, LA Weekly, The Wrap, Seeking Alpha, Media Play News, and others have turned to PlumResearch’s data to provide their audiences with useful articles about streaming data, thanks to our collaborative efforts with PlumResearch.
We earned 48 total articles with an average UVM of 34.6M and a total of 1.66B total UVM–all in less than a year. Our PR achievements received recognition nationally in Poland as an award-winning B2B campaign, winning two “Golden Clips” awards from the Polish Public Relations Consultancies Association.