Graceada Partners is a commercial real estate investment firm managing more than 500 million in assets. When they came to us in April 2020, something had “changed” in the world. You might have heard of it too: It was a pandemic. The problem Graceada Partners had was that they wanted to continue growing and attaining investors amid an uncertain economy.
We developed a PR campaign to position executives in the firm as thought leaders in national commercial real estate and institutional investment outlets, focusing on topics such as office space, retail, and multi-family housing. We focused on institutional investing targets and CRE outlets to speak directly to their audience. To reach a broader media audience and maximize exposure in front of Tier 1 outlets, we simultaneously crafted industry reports on broad commercial real estate and housing topics to create wide exposure for the firm and generate ongoing media interest.
Earned media placements
Of The New York Times’ Real Estate section
New emails captured
We have secured more than 100 placements for Graceada Partners over the last three years across Tier 1 national outlets and targeted trade publications. The client was featured on Page One of The New York Times’ Real Estate section, in Barron’s, and in Globe Street nearly half a dozen times just to name a few wins. Our industry reports created strong buzz and lead generation working in concert with our PR activities. Gracead Partners had 400 emails in their database built over 10 years. Over a nine month span, we helped them capture 200 new emails for their database. Since working with us, Graceada Partners has both expanded their team and investment base and continues to grow.
“Bear Icebox landed substantial media placements for us, including in top-tier media and very well regarded industry-specific publications. In particular, we created thought leadership pieces with their help that created these placements. They far exceeded expectations.”