FinDec came to us with the challenge of not having a PR department, team or person on staff. They knew they wanted to position themselves as a growth-minded financial services company but did not have the resources or expertise to deliver on a PR campaign.
Bear Icebox became a strategic partner from Day One with FinDec’s marketing director. We rolled our sleeves up and got to work on a PR plan and social media strategy to build brand awareness and position multiple executives as experts in leadership, financial services, retirement planning and budgeting, among other core competencies. We trained their team and worked closely with executives to refine message strategy so that the media would listen.
Earned media placements
Tier 1 placements
In website traffic and social followers
Indeed the media listened. They went back and listened time and time again. In under 18 months, we landed 126 earned media placements, including in 13 Tier 1 outlets such as NerdWallet, U.S News & World Report, Yahoo Finance, MarketWatch, Forbes, MSN.com, Go Banking Rates, Star Tribune, Entrepreneur, Arizona Star Daily Online and SFGate. We also gained coverage in critical trade publications 401k Specialist, American Society of Pension Professionals and Actuaries, Plan Adviser, SHRM, and Pensions & Investments. Our social media and blog creation efforts netted traffic increases, followers and helped boost brand recognition on social media, contributing to an overall ROI framework.