PR Coaching

A. Typically you’ll gain access to overall strategy for communications and PR, some editing support and one-on-one check in calls. Each coaching session may look different depending on the needs of the organization and PR coaching can be tailored to fit those needs.

A. A PR coach can certainly work across many different areas. During your vetting process, be sure to ask the appropriate questions, focusing on where your needs are.

A. Consultants have years of experience working with a wide range of brands at every stage of an organization’s existence. Whether you’re looking to build brand awareness, avert a crisis, or develop strong thought leadership in your industry, a PR consultant can help you navigate it all. And if you’ve got a small team or resources you can tap into, that makes the relationship even better.

A. An external PR coach doesn’t necessarily replace an in-house PR staff member or specialist. Think of a coach as someone who augments and accelerates what your in-house team can do. Our unique PR coaching program at Bear Icebox Communications allows clients who may not be ready—or may not have the budget—for a full-service PR campaign to still tap into our years of experience and proven PRocesses (see what we did there?) to achieve PR wins for their organization. A PR coaching campaign involves a good amount of time investment from the client side, so we only suggest this for organizations with an internal resource with the time and ability to provide hands-on tactical support for our strategies.

A. You’ll be able to use the 9-Point ROI Framework to track and measure the success of a campaign just as a larger agency would. The difference? Your success depends mostly in part to the effort you put in.