You need PR that delivers. We deliver.
Bear Icebox is the full-service PR agency you’re looking for to position, amplify and boost your brand story.
Number of Tier 1 media outlets we’ve successfully placed stories in
Amount of money our PR influence has helped generate for clients through acquisitions, investments and sales
Public relations
As a modern full-service PR agency, we think audience first, platform second. We identify where your target audience consumes news… Learn more
Content
Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more
Brand
The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more
Resources
If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more
Meet Our Leadership Team
Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).
![Bob Spoerl, Co-Founder and Director of Public Relations.](https://www.bearicebox.com/wp-content/uploads/2023/04/bob-profile.jpg)
Bob Spoerl
Director of PR + Content, co-owner
![Susan Stoga, Senior PR and Crisis Communications Strategist.](https://www.bearicebox.com/wp-content/uploads/2023/03/susan_headshot.png)
Susan Stoga
Senior Communications Strategist
![DeAnna Spoerl Co-owner and Director of Client Services.](https://www.bearicebox.com/wp-content/uploads/2023/04/deanna-arms-cross-1-1024x1024.jpg)
DeAnna Spoerl
Director of Client Services, co-owner
![Chisy Brusoe, Senior Media Relations Strategist.](https://www.bearicebox.com/wp-content/uploads/2023/03/1619356951064.jpeg)
Cristy Brusoe
Senior Media Relations Strategist
![](https://www.bearicebox.com/wp-content/uploads/2024/05/Bear-Icebox-Team-pic2-36-300x200.jpg)
Thought Leadership
Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.
Clients in the News
![AP Associated Press logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/ap_transparent.png)
![The Washington Post logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/wapo.png)
![Yahoo logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/yahoo.png)
![Commercial Property Executive logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/cpe.png)
![US News logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/us-news_transparent.png)
![realtor.com logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/realtor.png)
![MSN logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/msn_transparent.png)
![Inman logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/inman.png)
![CNN Money logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/cnn-money_transparent.png)
![CNBC logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/cnbc_transparent.png)
![Builder logo.](https://www.bearicebox.com/wp-content/uploads/2023/03/builder_transparent.png)
![ALM globest.com logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/ALM_GlobeSt_white.png)
![Business Insider logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/BI-logo-dark-opt.png)
![CSA logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/87aba888-5e2e-4b00-80d3-7ec6b89cd91f.png)
![Industry Week logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/iw_logo-1024x142.png)
![Bloomberg logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/logoBBGwht-4230a564d3.png)
![Supply & Demand Chain Executive logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/site_logo_og.png)
![Supplychain Dive logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/supplychain_black-1024x146.png)
![The New Warehouse logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/TNW_tempLogo_long2-6c8ffa43.png)
![The Journal logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/thelogo.png)
![VentureBear logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/VentureBeat_logo.svg_.png)
![The Wall Street Journal logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/wsj-logo-big-black.165e51cc.png)
![Entrepreneur logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/1413842503-entrepreneur-logo.png)
![Industry today logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/IT-Logo-BLACK-ok.png)
![IBT logo.](https://www.bearicebox.com/wp-content/uploads/2023/04/logo-sm.png)
Where the Bears will be.
Upcoming dates:
Automate | May 7-8 | Chicago
Our team will be in attendance supporting clients and networking with colleagues and partners at the 2024 Automate Show in Chicago, the leading event for automation in North America. See you there!
NRA (restaurant) Show | May 18-21 | Chicago
The National Restaurant Association (NRA) Show is in our backyard and we’re thrilled to be there again to support clients and network within the community. Join us and say cheers!
NeoCon – The Mart | June 10-12 | Chicago
With nearly 1 million square feet of exhibition space at Chicago’s iconic center for inspiration, The Mart, NeoCon features game-changing products and services and the latest and most innovative solutions in commercial design.
![Bird's eye view of a city.](https://www.bearicebox.com/wp-content/uploads/2020/08/hero.jpg)
Looking to expand stateside?
Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…
Who We Serve
Industries
While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:
Investing
Construction
E-commerce
Retail Technology
Commercial Real Estate
Real Estate
Franchise PR
Supply Chain and Logistics
AI and Blockchain
Case Studies
Our Work
PlumResearch
The problem Polish analytics company PlumResearch came to us with a great deal of insights–but little recognition here in the U.S. market. They …
65 Incorporated 2.0
The problem 65 Incorporated, a medicare consulting firm, has been a longstanding client that came to Bear Icebox when we were just wee little cubs. As …
ProGlove
The problem ProGlove is an industrial wearables tech company that enables manufacturing and logistics staff to work faster, safer, and easier. They …
![](https://www.bearicebox.com/wp-content/uploads/2020/08/hero.jpg)
What People Are Saying
![City scape.](https://www.bearicebox.com/wp-content/uploads/2023/04/Chicagoskyline-80x80.jpeg)
“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.“
President of HouseMaster
![Portrait of business man.](https://www.bearicebox.com/wp-content/uploads/2023/04/kaveh-80x80.png)
“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”
VP of Sales of Sensofusion
![Chisy Brusoe, Senior Media Relations Strategist.](https://www.bearicebox.com/wp-content/uploads/2023/03/1619356951064-80x80.jpeg)
“I have worked with many PR firms, but Bob and Bear Icebox are one of the most honest and genuine people I’ve ever worked with.”
Media Relations Specialist
![City scape.](https://www.bearicebox.com/wp-content/uploads/2023/04/Chicagoskyline-80x80.jpeg)
“The work Bear Icebox has done for Acrelec resulted in an increase in awareness for our products and services. We’ve seen an increase in the number and quality of media placements which directly brought in more sales for the brand. Our engagement with followers on social media has boomed too.”
Global VP of Marketing of Acrelec