LRN Corporation
The problem
LRN Corporation is an advisory and professional technology and services firm in the ethics & compliance space who came to us with a need to expand their presence in the U.S. and build awareness in the U.K., Germany and France. They had worked with larger agencies in the past but craved a boutique team of experts who would give them the attention they deserve.
The solution
We developed a comprehensive PR strategy for LRN that included outreach to compliance industry influencers, verticals like manufacturing and HR and targeted national media outreach to offer LRN leaders as subject matter experts on the forefront of the discussion of ethics and culture in the workforce. We leveraged original data from LRN and the extensive surveys and reports their team developed, mining it and curating to create compelling narratives and media hooks.
Earned media placements in just over a year
With major media outlets
Results
We landed nearly 100 placements in just over a year in outlets including Fortune, Fast Company, Law360, Forbes and a number of target industry outlets to maximize awareness in verticals in the HR, compliance, law, manufacturing, financial services industry, among others. Our PR wins boosted awareness and engagement, helping LRN capture more of a share of voice within target media in their industry. We also successfully landed just-in-time interviews with major media outlets and built momentum for their internal PR and marketing teams to maximize and repurpose across other marketing channels.