Internal Communications

A. Improving internal communications can help organizations boost productivity and even support growth. Here are few strategies organizations can use to improve internal communications:

• Foster transparent cultures
• Establish clear communications channels
• Arrange town hall meetings and team/divisional meetings
• Use visuals to educate and inform about the brand to your internal audiences
• Be mindful of the tone of your message
• Celebrate success of your team and milestones achieved

A. A PR agency can help evaluate how effective your internal communications strategy is and then make suggestions for how to improve upon what you’ve built. The key when it comes to setting expectations for communication within an organization is to have clearly established procedures and principles for how you communicate and what type of messaging you use in a given context.

A. This is where breakout meetings and sessions with team members and groups can be particularly useful. To ensure messages are getting through to staff you need to ask them if they understand the messaging and can convey it. Company-wide surveys can also be a useful tool when evaluating how much an internal communications strategy is resonating with employees, board members, volunteers or other stakeholders within an organization.

A. Many organizations are operating in remote or hybrid settings in a post-pandemic world. Communicating with teams in remote locations shouldn’t offer as much of a challenge as it did even just five years ago. However, we have found that sometimes remote teams have a harder time getting on the same page when it comes to internal communications. That is why our agency conducts training and workshops for remote teams looking to revamp or tighten their internal communications strategy. We have experience helping remote teams get on the same page quickly and effectively.

A. Our recommendation is to review your internal communications strategy at least once every year. Things change very quickly, something we learned during the COVID-19 pandemic. While we’re in a different place now, the reality is that business—and communications strategies in turn—continue to evolve rapidly. That’s why organizations need to be prepared to adjust strategy and messaging when necessary or when the current strategy simply isn’t having the desired effect on key internal stakeholders.