Podcast Relations

A. Podcast appearances provide an opportunity to reach both a wider audience and very niche audiences to establish you as a thought leader in your industry. Podcasts also make for unique content on your website or social media platforms, build brand awareness, and demonstrate expertise in areas related to your brand.

A. Again, it’s really about researching and spending time embracing key topics, key words, and audience. Be sure to look into podcasts whose audience is relevant to your product or service. Prior to reaching out, make an effort to listen to a few episodes before you make contact for an appearance.

A. Your agency will share a media briefing for you to review prior to the show’s filming. If you’re reaching out on your own, you should make sure that your research is done on the host’s background, what type of topics the podcast usually discusses and typical questions you may be asked about regarding your brand or industry. You can also take some time to draft answers or key messages you’ll want to address. If you’re working with an agency, you’ll have access to media training before your interview.

A. Spread the word. Promote your episode on every social media platform, your website, newsletter, and elsewhere. You can get very creative with your content by repurposing materials from the podcast to create blogs, infographics, and more.

A. Podcasts are trickier to measure in terms of reach. There simply isn’t as much data for many podcasts readily available and some don’t want to necessarily offer information on streams. However, working with a PR agency, you can better understand the success of podcasts you’ve appeared on. They can provide you with more context and an understanding of the types of listeners of the podcast and the potential impact and audience.