Reputation Management
The best defense in public relations is a good offense: Bear Icebox protects and strengthens the reputations that power your business—before, during, and after the moments that matter most.
In a crisis, your reputation becomes your most valuable asset — and your biggest risk. Whether you’re preparing for potential turbulence, navigating a high-pressure moment, or rebuilding trust after the dust settles, Bear Icebox provides the strategy, messaging, and senior-level support to help you move with confidence. We don’t just respond, we help you lead.
- Proactive Protection, Not Just Damage Control: Most companies wait until a crisis strikes. We help you identify vulnerabilities before they become headlines. Our comprehensive audits map your reputation landscape—from internal culture gaps to external stakeholder blind spots—so you’re never caught unprepared.
- We Shine During a Crisis: Crises are by definition unpredictable. And even when you prepare for something, it’s not always what you had in mind. Our team has senior strategists with decades of experience managing urgent situations across companies, non-profit organizations and higher-education institutions. We’ve collectively helped hundreds of clients navigate deeply challenging moments and emerge intact.
- Three-Phase Partnership: Prepare, Protect, Prevail
🌦️🧭 PREPARE: Strategic audits and crisis planning that create your roadmap before turbulence hits
🌪️🛑 PROTECT: Real-time crisis support with decisive messaging and expert media relations when it matters most
🌤️🏅 PREVAIL: Recovery strategies that don’t just restore reputation—they strengthen stakeholder trust for the long term
Battle-Tested Expertise Meets Strategic Innovation
We bring decades of reputation, crisis excellence and trust-building to the high-stakes world of reputation management. Our team combines crisis communications veterans with creative strategists who understand that protecting your reputation requires both the art of storytelling and the science of stakeholder management
If you’re asking “Are we ready for what could happen?” — now is the time to find out.
Bear Icebox helps you get ahead of risk, respond with clarity under pressure, and recover in a way that strengthens trust long after the story fades. Whether you need a proactive audit, crisis planning support, or real-time guidance during an urgent moment, we’ll meet you with senior expertise and decisive action.
Let’s talk. Schedule a confidential consultation to assess your reputation readiness and determine the right level of support for your organization.
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FAQs for Crisis Communications
Q: What is the best way to respond to a crisis?
A. The best way to respond to any crisis is to first acknowledge the situation. Of course, every situation will vary in what can be discussed openly due to legal concerns, but brands that either lie or cover up a situation only make the matter worse. As far as addressing specific crises, you’ll want to act fast with your agency, legal counsel, and company leaders.
Q: What are the key components of a successful crisis communication strategy?
A. First off, the best crisis communication strategy never needs to be used. We never want a crisis to take place and would rather just plan for it—but we know as PR practitioners that they happen. The key components of a crisis communications plan include understanding spokespeople for a crisis and how they will communicate, having a crystal clear understanding of messaging and ensuring those spokespersons stay on point, understanding the threat and severity of the crisis and the impact on the business, and doing everything to mitigate the situation in a timely manner.
Q: Are there any techniques for addressing negative or inaccurate content about my brand on social media during a crisis?
A. Addressing negative content about a brand on social media amid a crisis can be challenging. It is also very difficult to ascertain the right response without knowing the brand and the crisis at hand. Inaccurate content is easier to address during a crisis. Negative content may be a consequence of the crisis and that is tough to avoid. However, inaccurate content and misinformation can and should always be addressed.
It is best to consult with an experienced PR practitioner in the event of a crisis. Bear Icebox is fortunate enough to have senior-level leaders who have been through a number of crisis situations across a variety of industries.
Q: Are there any guidelines for when it is appropriate to pause marketing, PR and communications efforts during a crisis?
A. It is crucial to keep PR and communications efforts afloat during a crisis. Most likely, the efforts will pivot to containing the crisis and, later, determining a path forward to create goodwill and positive stories that reach the target audience impacted by the crisis.
Q: How do I ensure that my messages remain consistent and accurate amongst all channels while managing a crisis?
A. This is where your key messaging will really need to be polished and up to date. Get your organization on the same page immediately. In the meantime, make sure no one is posting or sharing anything that has not been approved or discussed.
Schedule a Free Consultation
Let us help you find your PR sweet spot
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.
Client Testimonials
“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”
VP of Sales of Sensofusion
“As a small company, Bear Icebox Communications’ PR campaign had an outsized impact. The studio opening was well-received, with a number of media articles published.”
Creative Director, Senior Designer of Xced Design Build
“As part of a brief PR consulting project, we garnered articles in a blog, a print magazine, and a few online media outlets. Bear Icebox Communications provided experienced resources who responded promptly to questions and made collaboration smooth. The team was open to feedback and quick to deliver.”
founder and CEO of No No No
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