Meet your next PR firm
Let’s connect at NRF–we’d love to share with you how Bear Icebox delivers ROI for brands who need strategic communications in the e-commerce, retail, and retail technology spaces.
About Us
At Bear Icebox Communications, we help clients reach their target audiences by telling their brand’s story—through modern PR, strategic content, and executive visibility. We’ve led high-impact campaigns that connect brands with decision-makers across retail, consumer tech, and B2B innovation, helping challenger brands break through and market leaders expand influence.
Why Choose Us
As a creative, boutique agency, we’re proud recipients of the Inc. Magazine Power Partner Award three years in a row—a distinction held just a few PR agencies around the world. Our team combines world-class storytelling with a sharp focus on measurable business outcomes, helping brands earn attention, build credibility, and create real momentum before, during, and after the industry’s biggest moments.
Success Stories
If you’d like to learn more about us, explore these client success stories to see our collaborative approach and the results we deliver.
Resources for You
You can also dig into our insight articles:
- Bear Icebox’s 9-point PR ROI framework–learn how it can help your organization
- Recapping Bear Icebox’s 2025 NRF experience
- The Best Defense in Public Relations Is a Good Offense: Why Reputation Management Starts Before the Crisis
Meet Bob and team at NRF
Our CEO, Bob Spoerl, and Account Manager, Danna Tabachnik, will be at NRF and would love to connect with you over coffee. Share your availability or schedule directly on our Calendly. Whether or not we collaborate, we look forward to offering a unique perspective—and helping you find new ways to drive brand visibility and business outcomes in 2026.
Book Your Meeting
Book a Meeting with Bob on Calendly
We’re looking forward to meeting you!
Schedule a Free Consultation
Let us help you find your PR sweet spot
Talk to us today to learn more about what we can do for your brand to drive awareness and help you find the honey jar you’ve been looking for with all the other agencies and campaigns you’ve run before. It’s time for some real organic honey.