• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Bear Icebox logo.

Bear Icebox Communications

What’s better than PR? ROI.

  • Home
  • About
    • PR ROI Framework
    • Meet the Team
    • Upcoming Events
    • Careers
  • Services
    • Full-Service PR
      • Media Relations
      • Influencer Relations
      • Thought Leadership
      • Podcast Relations
      • Media Training
      • Speaking Engagements
      • Award Submissions
    • Content
      • Written Content
      • Video for PR
      • Podcasts
      • Industry Reports
      • Social Strategy
      • Advertorials
      • AI for PR
    • Brand
      • Crisis Communications
      • Message Maps
      • Threat Analysis
      • Brand Protection
      • Internal Communications
      • BICOM Global
      • PR Coaching
  • Case Studies
  • Resources
    • Honey Blog
    • Glossary
    • eBooks
    • FAQ
    • Videos
    • What is GEO in PR?
  • Contact
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook

Blog Archive

A group of five young professionals sits around a table in a modern office, engaged in discussion. One person is using a laptop while others listen and interact, with notebooks and papers on the table.
Category: Public Relations

The Best Defense in Public Relations Is a Good Offense: Why Reputation Management Starts Before the Crisis

Two women are sitting at a desk having a conversation. One is smiling and holding a pen, with a laptop open in front of her. Books and office supplies are visible in the background.
Category: Bear Icebox News

How to Follow Up Without Being Annoying

A man with a goatee sits in a dimly lit car, looking thoughtful. Subtitles read: "Uh, I don't know. I've been picturing a redhead.
Category: Articles

AI is your assistant, not your replacement

Five people pose in front of overlapping business logos, including Ugly Talk, Letty Sparrow, Curio, TrendSapio, Grey Journal, and The Yard. The background features abstract shapes and faint crowd images.
Category: Bear Icebox News

Bear Icebox Box partners with GREY Journal and Trendsapio to host Ugly Talk: The Art Hustle in Chicago, real lessons on surviving and succeeding in the creative world

Two people stand in front of a large digital screen displaying oversized chat messages at an indoor event with red carpet and booths in the background.
Category: Public Relations, Bear Icebox News, BICOM News

Recapping my 2025 NRF experience—AI is everywhere, but plenty more intriguing technologies to highlight

A man in a white blazer and black outfit stands beside a woman in a black dress with gold jewelry and silver heels. They pose together on a red carpet in front of a brown geometric backdrop.
Category: BICOM News

Bear Icebox Communications Receives 2024 Inc. Power Partners Award

Colleagues discussing newspaper articles
Category: Public Relations

Why Storytelling Is Your PR Superpower

Multi generational business woman having video call with colleagues using computer app
Category: Public Relations

Virtual Events and PR: Maximizing the Potential of the Digital Space

Nick Saban credtis: Sports Illustrated
Category: Bear Icebox News

Nick Saban’s 10 Blueprints for Success

A close-up of a person's face with their index finger held vertically to their lips, signaling for silence or secrecy. The image is in black and white.
Category: Bear Icebox News

7 PR Secrets mini blogs

A person holds up a phone, taking a photo of a woman and a girl in matching striped dresses. The woman in the background is smiling and slightly blurred, while the phone screen shows both subjects clearly.
Category: Bear Icebox News

Is a viral video more valuable than media placement?

A man in a suit raises his hand while standing among a group of people in an indoor event or gathering, with a blurred stage and performers visible in the background.
Category: Bear Icebox News

Understanding the process of pitching a news release to journalists

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 7
  • Next

Awards and Accreditations

White text on a gray background reads "Inc. Power Partner," with an infinity symbol inside the letter "o" in "Power.

3x Inc. Magazine Power Partner Winner

White text on a light gray background reads "PLATINUM AWARDS presented by PRNEWS.

Finalist

Clutch logo.

Top B2B Brand

Expertise logo.

Top Ranked Chicago-Based PR Firm

Enterie logo.

Sole US Partner Serving Global Clients

USPR logo.

Member of Unified Strategies PR

Qwoted logo.

Top 100 PR Professional

Entrepreneur logo.

Top Franchise Supplier

Sign up for emails

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook

Latest Podcast: Tune in to our podcast GC & More for some ear-time with Bear Icebox co-owners Bob and DeAnna Spoerl. They discuss leadership, entrepreneurship and work-life balance with other industry professionals…and crack a joke or two along the way…. Listen now

Home
About
Case Studies
Contact

Services
Public Relations
Content
Brand

Bear Icebox logo.

Address:
325 W. Huron St. Suite 315
Chicago IL 60654

Contact:
info@bearicebox.com
(773) 453-2444

Copyright © 2025 · Bear Icebox Communications · All Rights Reserved · Privacy Policy

This site uses cookies to collect information about your browsing activities in order to provide you with more relevant content and promotional materials, and help us understand your interests and enhance the site. By continuing to browse this site you agree to the use of cookies. Visit our privacy policy to learn more.