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Our Experience Working With Ice Nine Online

You’re looking at Ice Nine Online’s work right now. They built this site from the ground up for Bear Icebox, and from the design to the functionality, they got it right. We’ve seen real results since launch, more visitors finding us and more of them turning into customers.

When we sat down to put this into words, a few things about Ice Nine Online stood out above the rest. Here’s what we landed on after working with them closely.

Founder-Led Agency

When you work with Ice Nine Online, you’re working with Matt. As the founder, he stays close to every project, and with many years of successful B2B digital marketing under his belt, that involvement means something. We noticed it in the quality of the work and in how our project was handled from start to finish.

A smiling man with a beard holds the book "Digital Marketers Sound Off" in front of a large window overlooking a cityscape with tall buildings and a construction site.

Matt Chiera’s Background and Expertise

Matt founded Ice Nine Online in 2014 after building his career across B2B digital marketing, SEO, online advertising, and web development. He’s worked with Fortune 500 companies, mid-market companies, small businesses, and early-stage startups, which gives him a practical sense of what businesses at different stages actually need. That range of experience came through in how he approached our project.

He’s also the author of “Digital Marketers Sound Off,” a bestselling book that pulls together strategies and perspectives from leading voices in the industry. Having someone with that kind of depth leading the work is not something you take for granted.

Direct Involvement with Clients

One of the standout features of Ice Nine Online is Matt’s direct involvement with clients. Unlike many agencies where clients may never interact with the founder, Matt actively participates in client meetings, project planning, and execution. His involvement ensures that every project benefits from his deep expertise and strategic insights.

  • Personalized Attention: From the start, Matt took the time to understand our goals and the specific challenges we were facing. Instead of a one-size-fits-all approach, we received a strategy built around our business, and the results reflected that.
  • Strategic Oversight: Matt remained involved throughout the process and led all our milestone meetings. Having that level of hands-on leadership meant nothing fell through the cracks, and every deliverable came back at the level we expected, often higher.

Comprehensive Digital Services

Ice Nine Online offers a full range of digital marketing services. Our engagement was specifically a WordPress build, which included SEO best practices baked into the site from the start. Here’s a look at the broader menu for businesses with different needs:

WordPress Website Development: This is what we hired them for, and they delivered. The Bear Icebox site was built to look good, function well, and rank. They customized everything to fit our brand, and the SEO foundation was built in from day one rather than treated as an afterthought.

SEO: Ice Nine Online offers the full picture for businesses that need it, from technical audits to content strategy and ongoing optimization. Worth exploring if search visibility is a priority.

Online Advertising: Ice Nine Online has been running paid campaigns since 2014 with certifications across Google Ads, Microsoft Ads, YouTube Ads, and LinkedIn Ads. They have a strong track record for businesses that need paid media managed effectively.

Content Marketing: They help businesses build and distribute content across blog posts, infographics, video, and social media for businesses focused on growing their audience over time.

A group of people sit around a conference table eating and listening to a man presenting data on a screen titled "Who cares about AI?" in a modern meeting room.

Exceptional Customer Service & Communication

What sets Ice Nine Online apart is how they actually treat you as a client. Projects were completed on time, communication was consistent, and we never had to chase anyone down for an update. From where we sit at Bear Icebox, their responsiveness and project management are two of their biggest strengths.

  • Responsive Communication: We always knew where our project stood. Ice Nine Online kept us updated regularly and was quick to respond whenever we had questions or needed to talk something through. We never felt like we were waiting or wondering what was happening on their end.
  • Professionalism: Every interaction with the Ice Nine Online team felt intentional. They came prepared, paid attention to the details, and treated our project with the same care we would expect from an internal team member. Nothing felt rushed or generic.
  • Project Management: Deadlines were hit. Budgets were respected. That sounds simple, but it made a real difference in how smoothly everything ran. Their process was well organized, so we always knew what was coming next and what was expected of us at each stage.
A man stands and presents to a group of seated people in an office, with a large screen behind him displaying a chart comparing different social media channels.

Proven Track Record of Results

Ice Nine Online has a proven track record of delivering outstanding results for clients. Some notable achievements they’ve shared:

  • Lead Generation for a Chicago-Based Client: Ice Nine Online successfully generated 10,000 marketing-qualified leads over three years for a small business client in Chicago. This remarkable achievement underscores their ability to drive significant business growth through effective digital marketing strategies.
  • E-commerce Growth: Ice Nine Online helped an e-commerce client grow from $50,000 to $1.5 million in sales within a year. This rapid increase in sales demonstrates their proficiency in scaling online businesses and optimizing e-commerce platforms for maximum profitability.
  • Top Search Engine Rankings: The agency has consistently achieved top search engine rankings for their clients, leading to increased traffic and revenue. For instance, they helped a B2B software company secure the 1st and 2nd positions on Google for competitive keywords, outperforming larger competitors with more substantial marketing budgets​..

We Aren’t The Only Ones Who Have Had An Awesome Experience

Ice Nine Online has no shortage of happy clients, and the reviews around the web back that up. We’ve shared a few below.

  • Alicia E., Marketing Manager at Crossland Construction: “I’ve worked with a lot of different companies, and have never had the experience we’ve received from Ice Nine. From our WordPress website in which we’ve more than doubled our traffic, to Google Ads campaigns that have resulted in a huge increase in online applications, they are our trusted and go-to development team. They have top-notch skills, however, their customer service is what sets them apart”​
  • Tim O., COO at PC Bennett Solutions: “Our B2B company has been using Ice Nine Online for SEO for a few years now, and due to their efforts, we’re in the top spots in Google for our target keywords. We rank above our competitors, and some of them are much larger companies with big marketing teams and budgets. Often, we rank in both the 1st and 2nd spot in Google. We have prospective customers who mention that they found us through search engines all the time. Ice Nine Online has absolutely moved the needle for our business and has helped us generate significant revenue from their SEO efforts.”​
  • Nick G., Head of Creative at Jackson Dearborn Partners: “The WordPress website that Ice Nine built for our business won a Web Excellence Award! Their team is great at turning web ideas into reality. Not just that, they also have excellent communication and project management skills. I like that they know web design and development, but also the marketing side like SEO and ads. The best digital agency in the business!”
  • Ambrosia L., Limon Net Lease Group: “Ice Nine did a fantastic job with our real estate website. The website has all of our required functionality and then some. The design is modern and makes us stand out in our industry. Their project management process was great. They even trained us on how to keep the website updated ourselves, giving us the ability to customize everything we may want to, on the spot. They’ve also been very responsive to updates that needed to be made after the site went live. Highly recommend Ice Nine, they were great to work with.”
Four people sit around a wooden table, looking at laptops displaying charts and documents. They appear to be collaborating or discussing data in an office or classroom setting.

Unique Educational Agency Approach

One thing that surprised us about working with Ice Nine Online was how much they invested in making sure we actually understood what was built for us. Before our website launched, they walked our team through a full WordPress training session so we could manage and update the site ourselves.

Beyond our own experience, they offer customized training sessions on SEO, GA4, Google Ads, comprehensive digital marketing training, WordPress, and other tools for businesses that want to build internal capability rather than staying dependent on an outside agency.

Training Built Around You: The sessions aren’t generic. From what we experienced and what we’ve seen, Ice Nine Online shapes the training around what you actually need to know, not a standard curriculum.

Support After the Fact: The relationship didn’t end when the training did. They’ve remained available for questions and guidance, which has helped us stay confident managing things on our own.

Resources to Keep Learning: They also publish blog posts, informational social posts, and other materials that have been useful when we’ve wanted to go deeper on a topic or stay current on changes in the industry.

A man stands and speaks to a group of people seated around a conference table in a modern office space. Laptops, drinks, and snacks are on the table, and a large Connect Four game is in the background.

Work with Ice Nine Online

We came to Ice Nine Online needing results, and that’s exactly what we got. Whether you’re starting from scratch with a new website or looking to improve your SEO and online advertising, they have the experience to move the needle. At Bear Icebox, we recommend them without reservation.

For more information, visit Ice Nine Online’s website or message them today and see how they can elevate your digital marketing strategy, like they did for us.

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