Core focus areas:
- Develops PR strategy and execution
- PR results and measurement
- Team management
- Liaison between Account Director and Account Leads
Key responsibilities:
- Manage a portfolio of clients
- Develop written content as needed and oversee growth of team content
- Edit and approve written content of team
- Lead PR strategy and execution for large, mid-value PR clients
- Oversight of the media and communications strategy for clients and results
- Works closely with Account Director
- Focus on generating impactful results that build awareness, credibility and client reputation
- Work directly with clients’ internal teams to plan, execute and showcase results
- Build strong media relationships and develop a strong understanding of the media landscape including print, digital, broadcast, podcasts and social, etc.