You’re looking at Ice Nine Online’s work right now! They built this site from the ground up for Bear Icebox, and from the design to the functionality, we think they got it right. We’ve seen significant results since launch, with more visitors finding us and more of them turning into customers.
When we sat down to put this into words, a few things about Ice Nine Online stood out above the rest. Here’s what we landed on after working with them closely.
Founder-Led Agency by Matt Chiera
When you work with Ice Nine Online, you’re working with Matt. As the founder, he stays close to every project, and with many years of successful B2B digital marketing under his belt, that involvement means a lot. We noticed it in the quality of the work and in how our project was handled from start to finish.
Matt Chiera’s Background and Expertise
Matt founded Ice Nine Online in 2014 after building his career across B2B digital marketing, SEO, online advertising, and web development. He’s worked with Fortune 500 companies, mid-market companies, small businesses, and early-stage startups, which gives him a practical sense of what businesses at different stages actually need. That range of experience came through in how he approached our project.
He’s also the author of “Digital Marketers Sound Off,” a bestselling book that pulls together strategies and perspectives from leading voices in the industry. Having someone with that kind of depth leading the work is not something you take for granted.
Direct Involvement
One of the standout features of Ice Nine Online is Matt’s direct involvement with Ice Nine’s clients. Unlike many agencies where clients may never interact with the founder, Matt actively participates in client meetings, project planning, and execution. His involvement ensured that our website benefited from his deep digital marketing expertise and strategic insights.
- Personalized Attention: From the start, Matt took the time to understand our goals and the specific challenges we were facing. Instead of a one-size-fits-all approach, we received a strategy built around our business and specific needs.
- Strategic Oversight: Matt remained involved throughout the process and led all our milestone meetings. Having that level of hands-on leadership meant nothing fell through the cracks, and every part of the site came back at the level we expected, often higher.
Comprehensive Digital Services
Ice Nine Online offers a full range of digital marketing services. Our engagement was specifically a WordPress build, which included SEO best practices baked into the site from the start. Here’s a look at the broader menu for businesses with different needs, some of which we’ve also leveraged at Bear Icebox:
WordPress Website Development: This is what we hired them for, and they delivered big time. The Bear Icebox site was built to look good, function well, and rank. They customized everything to fit our brand, and the SEO foundation was built in from day one rather than treated as an afterthought.
SEO/GEO: Ice Nine Online offers the full picture for businesses that need it, from technical audits to content strategy, ongoing optimization, and AI visibility optimization (GEO). Matt and his team are particularly expert in this, and their service is definitely worth exploring if search and AI visibility is a priority, especially for B2B lead-gen.
Online Advertising: Ice Nine Online has been running paid campaigns since 2014 with certifications across Google Ads, Microsoft Ads, YouTube Ads, LinkedIn Ads, and other platforms. They have a very strong track record for B2B businesses that need paid media managed effectively and who are using ads to generate leads and customers. They helped us with some Google Ads consulting, and it was abundantly clear to us that they know what they’re doing.
Content Marketing: They help businesses build and distribute content across blog posts, infographics, video, and social media for businesses focused on growing their audience over time.
Exceptional Customer Service & Communication
What sets Ice Nine Online apart is how they actually treat you as a client. Projects were completed on time, communication was consistent across all of their team members, and we never had to chase anyone down for an update. From our perspective, their responsiveness and project management are two of their biggest strengths.
- Responsive Communication: We always knew where our project stood. Ice Nine Online kept us regularly updated and even included a timeline overview in each meeting’s agenda, so we knew exactly how progress was going and the next milestones. It was a very easy way to keep us apprised of the project’s current status. In addition, they were quick to respond whenever we had questions or needed to talk something through. We never felt like we were waiting or wondering what was happening on their end.
- Professionalism: Every interaction with the Ice Nine Online team felt intentional and personal. They came prepared, paid attention to the details and our asks, and treated our project with the same care we would expect from an internal team member. Nothing felt rushed or generic.
- Project Management: Deadlines were hit, and our budgets were respected. That sounds simple, but it made a real difference in how smoothly everything ran. Their process was well organized, so we always knew what was coming next and what was expected of us at each stage.
Ice Nine’s Unique Educational Agency Approach
One thing that we really appreciated about working with Ice Nine Online on the website project was how much they invested in making sure we actually understood what was built for us. In addition to ongoing collaboration and education, before our website launched, they walked our team through a full WordPress training session so we could manage and update the site ourselves. This was tremendously beneficial so that our team could make adjustments to the site without needing a developer for every little change.
Beyond our own experience, they offer customized training sessions on SEO, GA4, Google Ads, comprehensive digital marketing training, WordPress, and other tools for businesses that want to build internal capability rather than staying dependent on an outside agency.
Want a Great Agency Experience Like Us? Work with Ice Nine Online
We came to Ice Nine Online needing results, and that’s exactly what we got. At Bear Icebox, we recommend them without reservation.
For more information, visit Ice Nine Online’s website or message them today and see how they can elevate your digital marketing strategy, like they did for us.