What Makes Us Different
A modern system for influence, authority, and growth.
We’re not just a PR agency—we’re a team of advisors who understand how influence is built in today’s fast-changing landscape.
Most agencies offer services. We offer a system for building influence that compounds over time.
The PR Honeycomb
A modern system for influence, authority, and growth.
Narrative & Positioning
Earned Citations & Media
Owned Content Distribution
Search Visibility + Authority
Executive Visibility (LinkedIn, Speaking, Podcasts)
Measurement + Iteration
Reputation Management + Crisis Readiness
Scalable Execution
What makes us different
- We measure PR like marketing.
- We focus on influence, not impressions.
- We work at the C-suite level.
- We do crisis + growth under one roof.
- We don’t focus on hours; we focus on outcomes.
We help clients
- Build digital credibility through earned citations + media coverage
- Align messaging across platforms and stakeholders
- Use PR to drive search visibility, authority, and leads
- Incorporate smart AI tools to stay relevant and visible
We customize every campaign to align directly with your business goals and sales and marketing KPIs.
Meet the Team
Leadership & Strategy
Bob Spoerl
CEO & President
DeAnna Spoerl
Chief Brand Officer
Sean Wille
VP of Operations
Susan Stoga
Senior PR & Crisis Communications Strategist
Patti Thomas
Senior Strategist
Account Management & Media Relations
James Rodriguez
Senior Account Manager, Media Relations
Audrey Carroll
Account Manager
Danna Tabachnik
Account Manager
Support & Specialist Roles
Johana Goxhaj
Operations Associate
Deidra Durham
Social Media & Content Specialist
Geo Lawrence
Senior Account Coordinator
Cia Abulencia
Senior Account Coordinator
Gavin Lipinski
Junior Coordinator
Schedule a Consultation
Let’s talk about your goals and how we can help you earn trust, relevance, and visibility in your space.