We live in a world where making an impression is particularly hard for businesses. If you want to get your prospects to make the purchase decision, you need to be constantly getting in front of them and presenting yourself as a credible choice. That’s why influencer marketing is an essential tool that should be part of your public relations plan.
Influencer marketing is a type of public relations that is used to get in front of your public and persuade them to buy from you. Influencers are public figures who have thousands or even millions of followers, and their opinion matters a great deal to their followers.
Hubspot defines the three categories of influencers: macro, micro, and nano influencers.
- Macro-influencers are a step down from a celebrity endorsement, they have a significant internet presence, a massive audience, and cover a wide range of topics. Macro-influencers often have 100,000 to a million followers, or more.
- Micro-influencers have 1,000 to 100,000 followers, but typically have a more niche audience. They are respected in their field, and often considered experts.
- Nano influencers have less than 1,000 followers, but often spark the most engagement. This is because they have a smaller community of followers who are most susceptible to suggestions and have a more personal or trusting connection with the influencer.
According to Statista, the influencer market in the U.S. was worth $16.4 billion in 2022. And according to Morning Consult, 72 percent of Gen Z and Millennials follow influencers on social media (and we shouldn’t have to tell you that Millennials make up the largest group of consumers, while more than half of Gen Z is still underage, they represent a significant amount of purchasing power). By partnering with influencers, you can tap into their massive reach and get your product in front of more people, which will improve your chances of making a sale.
When it comes to B2B marketing, influencer marketing is an invaluable public relations tool for building relationships with prospects and getting them to take action. By finding public figures who are influential in your industry, you can make sure that your message gets out to the public. They will ensure that you’re consistently getting in front of your public and building relationships with them, which will ultimately result in more sales.
To learn more about how to start an influencer campaign or whether it makes sense for your organization to consider, reach out to us at info@bearicebox.com. We’re happy to start a conversation and provide you with advice on what makes sense for your organization.